By Lew Kizer, Founder — Smash Meals | Kingsport, Tennessee
Published: June 2026 | Tri-Cities' First & Only 100% Dedicated GF Kitchen Since 2017
Here's a conversation I have more often than you'd think. Someone will look at our menu, see the price per meal, and say, "That's more than I'd spend at the drive-through." And I get it. At first glance, the comparison seems obvious.
But then I ask them: what did you actually spend on food last week?
Most people don't know. And when they add it up — truly add it up — the number surprises them.
"The number one objection we hear is price. And I always say the same thing: let's do the math together. Because the people who do the math almost always order." — Lew Kizer, Founder, Smash Meals
The Real Cost of Fast Food: A Week in the Life
Let's follow a busy professional — we'll call her Sarah. She works long hours, has two kids, and like most Americans, she's grabbing food on the go more often than she plans to.
| Day | Meal | Cost |
|---|---|---|
| Monday | Fast-casual lunch + family pizza delivery | $52 |
| Tuesday | Drive-through breakfast + sandwich lunch | $22 |
| Wednesday | Coffee shop breakfast + fast food lunch + family dinner out | $84 |
| Thursday | Drive-through lunch + takeout dinner | $55 |
| Friday | Coffee & pastry + lunch out + pizza delivery | $59 |
| Weekend | Two family restaurant meals | $120 |
| TOTAL | $392 |
That's not unusual. According to the U.S. Bureau of Labor Statistics, Americans spend an average of $3,000–$4,000 per year on food away from home — and that number climbs every year.
Now consider what Sarah got nutritionally: processed oils, refined carbohydrates, high sodium, minimal protein per dollar, no macro tracking, no knowledge of what was actually in her food.
The Real Cost of Smash Meals: Same Week
Sarah orders 10 meals from Smash Meals plus two family freezer meals.
| Item | Cost |
|---|---|
| 10 individual meals (avg. $11 each) | $110 |
| 2 family freezer meals (serves 4–6 each) | $100 |
| Local delivery | Included |
| TOTAL | $210 |
Sarah saved $182 compared to her fast food week — and received full macro counts on every meal, chef-prepared real ingredients, zero cooking time, zero cleanup, and 100% gluten-free food from a dedicated kitchen.
The "expensive meal prep" cost her $182 less and gave her significantly better food.
The Hidden Costs Nobody Counts
Time. Driving, waiting in line, sitting in drive-throughs. If your time is worth $25/hour and you spend 45 minutes daily navigating food decisions, that's over $8,000 per year in time cost alone.
Decision fatigue. Every meal you have to think about costs mental bandwidth. With Smash Meals, meals are handled for the entire week by Sunday. That decision disappears.
Health costs downstream. The long-term cost of a diet high in processed food shows up in energy levels, inflammation, medical bills, and productivity. Those costs are real — they're just delayed.
The Value Equation
What you're actually paying for with Smash Meals: a professional chef, 100% gluten-free ingredients, complete macro nutrition on every item, no shopping, no prep, no cleanup, and a local founder-run business that has served this community since 2017.
Compare that to fast food: processed ingredients, unknown macros, zero dietary accommodation, and a company that doesn't know your name.
Try It This Week
Order by Thursday at midnight. Pickup or delivery Sunday–Monday. No subscription. No commitment.
Local delivery: Kingsport, Johnson City, Bristol. $30 flat-rate FedEx Ground shipping (Tuesday delivery) nationwide.
See This Week's Menu → orders.smashmeals.com
Tri-Cities' First & Only 100% Gluten-Free Kitchen Since 2017 | Eat Healthy. Live Healthy.